About us

Be the light

About Challenger Point Apparel

Based high in the Rocky Mountains of Winter Park, Colorado, Challenger Point Apparel designs, produces, and sells products inspired by both the beauty and ruggedness of the Rocky Mountains, products that embody the spirit of adventure, risk, and reward, products that embrace the mountain culture, and empower people and their pets to push their limits in every way.

Challenger Point Apparel is named after Challenger Point, a Colorado “14er” dedicated to the memory of the crew aboard Shuttle Challenger that exploded in 1986. The mountain is located next to Columbia Point, a 13,986’ mountain dedicated to the memory of the crew aboard Shuttle Columbia that exploded in 2003. In an effort to address traumatic events, promote perseverance and enhance the resilience of others, Challenger Point Apparel assisted in the formation of Columbia Point Scholarship, a non-profit corporation which provides funding for trauma treatment and resilience education for those in need. Challenger Point Apparel proudly donates a portion of all sales to the scholarship. Every purchase truly makes a difference in the lives of others. Please visit www.columbiapoint.org for scholarship information. Please visit www.challenger-point.com for behavioral health information.

Our History

Challenger Point Apparel began on Christmas Eve 2018, at a time of great adversity for founder Matthew William Carlson. While working as a Licensed Professional Counselor, Licensed Addiction Counselor, and Licensed Emergency Medical First Responder, Matthew had witnessed that finances were often the barrier between someone accessing healthcare and education and recovering or not. During Matthew’s darkest hour, came a dream to start a behavioral health organization with an apparel store that could be used to raise money for trauma treatment and resilience education for those in need. Thus, Challenger Point Practice & Apparel was born.

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